Hovis is changing its bread packaging and spending £1m on a TV ad campaign. The new packaging will feature the Union Jack flag and an eye-catching blue band.The overhaul is intended to promote the difference between Hovis and its competitors. “Hovis is the only major national bread brand that uses 100% British wheat and no artificial preservatives,” said Sioned Winfield, Hovis brand controller at Premier Foods. “This is a key differentiator and will make Hovis more competitive versus the other bread brands.”The TV campaign will run from 10 February to 31 March and will reprise the ‘Go on Lad’ advertisement, featuring a young boy’s journey through time, highlighting quintessential British scenes such as the Queen’s Silver Jubilee.
The Nashville Predators announced Tuesday that the team has re-signed forward Colton Sissons to a seven-year contract worth $20 million. According to CapFriendly, the average annual value of Sissons’ contract will work out to $2,857,143 against the salary cap, leaving Nashville with roughly $2.3 million in cap space as of now. It’s quite a raise for the North Vancouver, BC, native whose contract had been worth $625,000 over the last three seasons.With the signing, Sissons and the Predators avoid a contract arbitration hearing that had been scheduled for July 26. SEVEN YEARS! 🔒@colton_es15 | #Preds https://t.co/Uv1yZsoYHQ— Nashville Predators (@PredsNHL) July 23, 2019Sissons, 25, recorded career-highs in goals (15) and assists (15) in 75 games last season while winning 53.1% of faceoff draws. Over the course of the centerman’s five seasons in Nashville, he has grown into one of the team’s most dependable penalty killers, averaging more shorthanded ice time per game (1:58) than any other Predators forward in 2018-19. read more