He added: “We reject any claim that it’s embarrassing. Someone has jumped to the conclusion that we’ve made a mistake but, in fact, we’ve gone for something that’s very different. Tom Parkinson, 31, a mainstay with his relatives at the town’s cricket club, said: “It’s disgraceful that we live in an area of beauty but decide to promote a foreign country.”However, Penarth Town Council today defended its use of the image and denied it used a photograph of Magaluf by mistake.A spokesman instead insisted the council’s marketing was “ironic”.Asked if Penarth Town Council were aware the image shows a beach in Magaluf, the spokesman said: “Yes, we were aware.”We were very clear on the fact that it’s not Penarth when we used it. “It’s not a gaffe, we haven’t used a photo by mistake. We use a lot of seaside images of Penarth so we wanted to use a clearly ironic picture.”That photo on the flyer is just a generic stock image photo, I don’t know when it was taken but we wanted it to be incongruous.”It’s purposefully ironic – we are well aware of what Penarth looks like.”We looked for general images of coastlines that are clearly not the UK, we wanted a Mediterranean beach scene.” “The flyer only has a lifespan of about a week anyway and it’s just highlighting the date of the festival.”Another resident, Gregg Morgan, who leads Glamorganshire Golf Club’s winter league in Penarth, said he was “distraught” with the council’s move.The small Welsh town sits just south of Cardiff city centre and neighbours the capital’s bay. It is one of Cardiff’s more upmarket suburbs and boasts cocktail bars and a Michelin-starred restaurant.It is renowned for its stylish Victorian pier which was rejuvenated with a £4.2 million revamp in 2014 and won a project of the year award from the Royal Institute of Chartered Surveyors.The art deco pier, which plays host to movie nights and yoga and t’ai chi classes, will be at the centre of Penarth Summer Festival on July 13 and 14 when the esplanade will feature live music, street food and other entertainment. “Penarth has events like this because of its own natural beauty. We should advertise that and not use photos of a second-rate foreign cesspit.” A council for one of the most desirable British towns has been criticised by its own residents for advertising its summer festival with an image of a beach in Magaluf. Penarth, on the south coast of Wales, is regularly touted as one of the best places to live in Britain, and boasts a stunning esplanade of listed Victorian buildings and an art deco pier. But instead of showing the serene setting of the premier Cardiff suburb, the image picked by Penarth Town Council shows scores of sun-seekers on a packed beach in the Spanish party destination.The flyer has attracted criticism from residents who branded it “embarrassing” and “bizarre” soon after it was released.Penarth People, a Twitter account dedicated to the “news and views” of the town, said: “We are so lucky to live in Penarth, beautiful sea views, wonderful pier, great parks etc so who in their right mind at Penarth Town Council thought to use a picture of Magaluf to advertise the Penarth Summer Festival? Just embarrassing!”Rhys Morgan, 31, who has lived in Penarth his whole life and captains the town’s leading rugby team Penarth RFC, said: “I am furious. Penarth is beautiful and we have no need use that dump to advertise us. A picture Penarth Town Council could have usedCredit:Dylan Thomas/EyeEm We are so lucky to live in Penarth, beautiful sea views, wonderful pier, great parks etc so who in their right mind at @PenarthCouncil thought to use a picture of Magaluf to advertise the Penarth Summer Festival? Just embarrassing! @PenarthTimes pic.twitter.com/uZCoYMOjLf— Penarth People (@PenarthPeople) June 19, 2019 Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily Front Page newsletter and new audio briefings.